A daring emcee, artist and entrepreneur from Edmonton, Alberta, Plex has taken his experience of growing up on North-side Beverly streets to the masses with a message 15 years in the making about competing to survive adversity and ultimately rising to the top. Living in a duplex through adolescence, people began to refer to him as "Doug from the Duplex" eventually shortening the epithet to Plex. With a distinct ear for music and hunger to be a part of the scene he turned on the drive, resulting in the creation of a career permitting him to groom and reshape artists with similar ambitions ready to compete on a global level.