Based in St Petersburg, Shockolady started her stage career as a dancer, trained in jazz, modern, r’n’b and break dance. She then moved on to singing jazz standards, reworking them to give a contemporary edge. She performed at numerous jazz festivals and charity events across Russia. In July 2007, focusing on writing her own material, Shockolady began collaborating with talented Russian record producer and arranger Kolya Bichan. Together they created a completely new sound, mixing jazz, rock and electronic music. One of the best results of their work was the single What Is This Thing Called Love. Shockolady borrowed the lyrics of the famous song by Cole Porter and put them to her own music. The video to accompany the track was shot in 2008, directed by Evgeny Priest of Project Helix (http://www.projecthelix.com). The single instantly increased Shockolady’s popularity in Russia, and gained airplay on national radio and TV stations across Belarus and Ukraine. In 2009 Shockolady and Kolya Bichan started work recording her debut album What’s the F..Fashion? In the same year she began promoting her music to the world market, taking part in various international music festivals including Emergenza (St Petersburg, London), Time (Paris), Open Stage and M.E.A.N.Y. Fest (New York). Album What's the F.. Fashion? was released in UK on 25th October 2010